Olena Khodos

Olena Khodos is a content marketing leader driving growth at Setapp — the subscription service for top productivity Mac apps. She leads a team focused on scaling organic traffic through AI-driven workflows, strategic content frameworks, and data-informed experimentation.

With a deep understanding of search strategy and performance marketing, Olena builds systems that turn content into measurable business impact. She combines creativity with analytical precision, helping brands grow sustainably in competitive digital landscapes.

An avid Headway user, Olena integrates bite-sized book summaries into her daily routine to stay ahead of trends in marketing, leadership, and personal growth. Continuous learning powers her strategy — and Headway helps her transform key ideas into action.