Melissa Sierra

Melissa Sierra is the EVP of Media Integration at USIM, where she leads with a passion for innovation, agility, and forward-thinking media strategy. With a deep background in problem-solving and a drive to challenge the status quo, Melissa thrives on exploring emerging trends and technologies that shape the future of marketing. A frequent speaker and panel moderator, she brings thought leadership to topics like brand reinvention, the evolving consumer journey, and transformational team culture. Melissa is dedicated to inspiring professionals to embrace change, think boldly, and pursue excellence.