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The E-Myth Revisited

summary ofThe E-Myth RevisitedBook by Michael E. Gerber

19 min
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You’ll learn

  • Why skill isn't enough for success
  • What makes businesses fail early
  • How distinct roles impact growth
  • What the franchise model teaches

first KEY POINT

Your skill alone is not nearly enough to run a business successfully

The fact that you have a particular skill doesn’t guarantee success in that field of business, i.e. being a great baker doesn’t mean you’ll excel in the food industry.As hard as this pill is to swallow, it is the truth.Many people have gone into business thinking that their technical knowledge alone is enough to make them successful. Little wonder many businesses end up being disasters.

Since 1977, E-Myth Worldwide has helped over 25,000 business owners gain their footing through the use of the business development process taught in the E-Myth Mastery program. Here, Michael Gerber broke down these processes to their simplest forms.Your business is nothing more than a reflection of who you are. And this summary aims to prove that. Keep reading to find out how you can build a system that works and one that can be a blueprint for others to follow.Did you know? At least 40% of people who start a business in the United States of America fail in their first year, and within 5 years 80% of them will have failed?

second KEY POINT

You don’t need to have it all figured out in the beginning

Few business owners start as real entrepreneurs. The myth that small businesses are started by entrepreneurs is not only prevalent, it is also a misunderstanding that has wreaked a lot of havoc.Typical entrepreneurs who bravely defy impossible odds and face challenges head-on in a bid to create a business of their own are very rare.Many businesses are born out of an Entrepreneurial Seizure. This happens when, for some reason, you decide to start a business one day. You begin to think of the different ways you can make your business work.In this period of your entrepreneurial seizure, you believe that if you understand the technical work of a business, then you fully understand the business. This is a fatal assumption and a root cause of many business failures. This is what makes you open up a shop to sell that skill you have mastered. But it can be a problem because there are many more things you do not know how to do, that are essential to the success of your business.When you suffer from an Entrepreneurial Seizure, you take the work you love to do and turn it into a job. Instead of enjoying it, you begin to see it as a chore. You move from exhilaration to terror then you become exhausted and then finally, you despair because nothing seems to be working out.

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first KEY POINT

You grow the most when you leave your comfort zone and explore possibilities

second KEY POINT

Your business is a representation of your beliefs and efforts

third KEY POINT

Your ideas can solve problems only when you keep trying them till you find the perfect one

fourth KEY POINT

Consistency means you care about your business enough to give it your best effort always

fifth KEY POINT

Your business’ growth depends on how seamless you can make your customers’ experience

sixth KEY POINT

Every employee in your company should know their duties and their relevance to the set goals

seventh KEY POINT

Your customer always comes first when you need to market a product

eighth KEY POINT

Conclusion

About the author

Michael E. Gerber is celebrated as the world’s foremost small business guru, influencing countless companies globally over four decades. He authored a management series to revolutionize small business practices worldwide​.

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Frequently asked questions

What is The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It about?

The E-Myth Revisited, authored by Michael E. Gerber, explores the common misconceptions surrounding entrepreneurship. It emphasizes the necessity of developing systems and processes in business operations to ensure that ventures succeed beyond mere survival.

What are the key takeaways from The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It?

Key takeaways include the importance of working on your business rather than just in it, establishing clear systems, and understanding the difference between being a technician and an entrepreneur. These insights guide business owners towards creating scalable and sustainable operations.

Is The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It worth reading?

Yes, The E-Myth Revisited is highly regarded for its actionable advice and clarity on the entrepreneurial journey. Readers often find its principles practical and transformative for building a successful business.

How many pages is The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It and when was it published?

The E-Myth Revisited spans approximately 288 pages and was published in 1995. It has since become a staple in business literature, offering timeless insights into entrepreneurship.

Who is the author of The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It?

The author of The E-Myth Revisited is Michael E. Gerber, a renowned business consultant and author known for his expertise in small business development. His insights have made a significant impact on aspiring entrepreneurs and established business owners alike.