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Exactly What to Say

summary ofExactly What to SayBook by Phil M Jones

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You’ll learn

  • What to say to clients and how to say it
  • How to establish positive first impressions
  • The do's and don'ts of business communication
  • Phrases to connect with your audience

first KEY POINT

When your mind goes blank

Have you ever been in a situation where you don’t know what to say? Maybe you blushed and smiled your way out after facing rejection. Or someone doesn’t take your pitch seriously, and you begin latching onto some cliches to save yourself.It likely felt awkward, and you probably don’t want to be in such a position again.

In a critical situation, you don’t rise to your expectations but fall to the level of your skills. So, put effort into preparation.

If you’re a salesperson or your professional life involves communication, you might use some negotiation training. Luckily, that’s what this summary holds for you!Further, you’ll find prompts to enhance your sales and communication skills, helping you reach your goals and expand your client web. Imagine confidently closing deals, getting promoted, or finding a win-win settlement with a coworker!

So, are you ready to learn and succeed in negotiation? Then stay tuned!

second KEY POINT

Smooth moves to steering talks

Even though you should strive to keep a conversation as natural as possible, these phrasing ideas will help you maintain control in negotiation.I don’t know if it’s for you, but…When promoting something, there is a thin line between being enthusiastic and appearing pushy. That’s where the wording is essential.If you open up with, “I don’t know if it’s for you, but… this idea excites me,” the audience will feel that there’s no pressure. You’re not telling them what to want or to think but simply sharing your impressions. Using this approach, you will ignite people’s interest instead of swaying them.Open-mindedBeing open-minded is associated with creativity, progress, and, ultimately, success. That's why if you ask people if they perceive themselves as open-minded, nine out of ten will probably say "yes."So, for instance, instead of asking, “Would you like to try our CRM system?” you can reword your introduction to “How open-minded are you about trying our CRM system?” That way, your listeners will perceive your product as innovative and valuable.What do you know about…When trying to get an idea across, you might face a wall of preconceived notions. People assume they know what you’re talking about and might show you they don’t need your help. Yet, there is a clever way to regain control over such a situation!Asking them about their expertise in your area will emphasize that you know best. You can ask, “What do you know about how we do things in our company?” Then, picking up from there, you can confidently explain how your product or service differs.

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first KEY POINT

Making every conversation count

second KEY POINT

Flip the flow of communication

third KEY POINT

Chat-tastrophe avoided!

fourth KEY POINT

Gently guiding to a deal

fifth KEY POINT

Conclusion

About the author

Phil M Jones is an award-winning sales coach who has worked with millions of organizations across five continents. In 2013, he received the British Excellence in Sales and Marketing Award for Sales Trainer of the Year.

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Frequently asked questions

What is Exactly What to Say: The Magic Words For Influence and Impact about?

Exactly What to Say: The Magic Words For Influence and Impact, authored by Phil M. Jones, focuses on the power of language in improving communication and persuasion. The book reveals practical phrases and techniques that can enhance your influence, whether in sales, personal interactions, or leadership.

What are key takeaways from Exactly What to Say: The Magic Words For Influence and Impact?

Key takeaways from Exactly What to Say include the importance of using specific, impactful phrases to guide conversations and elicit desired responses. The book emphasizes understanding your audience and adapting your language to create trust and rapport.

Is Exactly What to Say: The Magic Words For Influence and Impact worth reading?

Yes, Exactly What to Say is highly regarded for its actionable advice and practical techniques that can benefit anyone looking to improve their communication skills. Many readers find that the straightforward language and relatable examples make it an insightful read.

How many pages is Exactly What to Say: The Magic Words For Influence and Impact and when was it published?

Exactly What to Say is 208 pages long and was published on May 21, 2018. Its concise format makes it accessible for readers seeking quick, powerful insights on effective communication.

Who is the author of Exactly What to Say: The Magic Words For Influence and Impact?

The author of Exactly What to Say is Phil M. Jones, a renowned sales expert and author with a strong background in teaching effective communication techniques. His expertise adds credibility to the concepts presented in the book.