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This summary is an insider account of how Jack Ma went from being a poor English teacher to becoming the chairman of a global ecommerce empire with an IPO worth over $25 billion. How did Jack Ma do it? How did he manage to overcome obstacles and beat local and international competitors, yet claim to be naive about technology? And what does the future hold for Alibaba, can it maintain it's 80% China market share, or will the empire soon lose some of it? All these are questions that will be answered in this summary.
Clark Duncan writes from a purely independent perspective, drawing his knowledge from his experience as one time advisor for Alibaba as well as from numerous interviews with Alibaba's employees and associates.
“This absorbing and well-written portrayal of Ma's character and his role in Alibaba's development will appeal to a wide range of readers.” ~ Library Journal
Key points
1
The fact that Alibaba was once just a dream on paper proves that nothing is impossible
When it was launched by Jack Ma and a few other partners 20 years ago, nobody could imagine that Alibaba would grow to become a household name in just a few short years. The founder, Jack Ma had a dream. From the onset, he kept saying to whoever cares to listen that his company would take the world. But there were no resources at the time to substantiate this dream. He just had a dream and a plan which he kept improving upon as he gained wisdom through books and personal experiences.
But isn't that how all great empires are built? No one starts out knowing how one plus one equals two. One thing highly successful people do is dream big, start small no matter the lack of resources, and then keep improving over time.
But isn't that how all great empires are built? No one starts out knowing how one plus one equals two. One thing highly successful people do is dream big, start small no matter the lack of resources, and then keep improving over time.
A great mark of success is that you never stop learning.
Learning will make you distill time tested principles that, if applied properly will produce desired outcomes. You'll see this proven in Jack Ma's life as you continue in this summary. For the remaining chapters, we'll focus on exploring the inner lives of Alibaba and famous entrepreneur Jack Ma. Get ready because you're about to collide with a wealth of information that can change your life forever.
2
There are 3 competitive edges that make Alibaba stand out
Alibaba may be enjoying success in the eyes of the world, but they didn't just jump into it. After all, they are not the only conglomerate in the world. So, what makes Alibaba stand out this much? Three things, which Jack Ma calls the iron triangle: ecommerce, logistics, and finance. Let's take a closer look at these one after the other.
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3
The journey to building a global empire is not an easy one
4
Generating awareness is your number one key to success when venturing into a new market
5
Three vital business lessons about dreaming big
6
Don't be afraid to change your business model or fight a big competitor
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